Investor Relations in a Post Digital World

The reality of instant information and the need for informed, snap judgments demand that we adjust our thinking for the post digital world. When we talk about “Post Digital Thinking” we mean the kind of thinking that assumes from the start the pervasiveness of the digital age in which we live; it means thinking digitally — the digital aspect is woven into our thinking.

David Foster Wallace was a cultural observer we unfortunately lost too early. In a famous graduation speech, he retold the story about the older fish swimming by a school of young fish. The older fish asks, “How’s the water, boys?” The younger fish look at each other and say, “What the hell is water?”

In the Post Digital Age, the digital aspect is so much a part of our experience that we don’t see it as separate from us. It is our experience. Those with digital business maturity already understand and act upon this to their advantage. They do it instinctually.

Since our inception in 2008, PCG Advisory has been guiding clients in communications strategies and navigation of the capital markets. As we move towards the convergence of tokenized securities instruments and traditional markets, an informed vision in the post digital investment world becomes ever more critical.

As the markets bring together traditional messaging, metrics and regulatory accountability with developments in the rapidly emerging digital securities marketplace, a company’s positioning and how and where it presents its messaging takes on more significance.